Privacy policy

Last updated: August 27, 2025

1. Company Information

  • Business Name: La Patagonia Market Ltd

  • Trade Name: La Patagonia Market

  • Company Number: 16675033

  • Registered Address: 2 Portal Way, London, England, W3 6RT

  • VAT Number: Not VAT registered

  • Phone: +44 7724 283524

  • Email: support@market.lapatagonia.co.uk

For the purpose of applicable data protection laws, we are the data controller of your personal information.

2. Personal Information We Collect

We may collect or process the following categories of personal information, depending on how you interact with our Services and as permitted by law:

  • Contact details (name, billing/shipping address, phone number, email).

  • Financial information (payment card details, transaction confirmations – processed securely by third parties, never stored in full by us).

  • Account information (username, password, preferences).

  • Transaction information (orders, returns, cancellations, wishlists).

  • Communications (customer support messages or inquiries).

  • Device and usage information (browser, IP address, cookies, site interaction data).

3. Sources of Personal Information

We may collect your personal information from:

  • Directly from you (e.g. account creation, order placement, customer service inquiries).

  • Automatically (cookies, analytics, browsing behaviour).

  • Service providers (e.g. payment processors, couriers).

  • Third-party partners (for marketing or advertising purposes, if you consent).

4. How We Use Your Information

We may use your personal information to:

  • Provide, personalise, and improve our Services.

  • Process orders, payments, deliveries, returns, and exchanges.

  • Send account updates and transactional communications.

  • Provide customer support.

  • Comply with legal obligations (tax, accounting, record-keeping).

  • Prevent fraud, secure our Services, and ensure safe transactions.

  • Send marketing and promotional materials (only if you opt-in).

5. How We Share Your Information

We do not sell your personal information. We may share it with:

  • Shopify (our e-commerce platform provider).

  • Service providers (IT support, payment processors, couriers, analytics).

  • Business and marketing partners (if you consent to marketing).

  • Regulators or legal authorities (when required by law).

  • Affiliates and corporate partners (within our business group).

  • In business transfers (merger, acquisition, restructuring).

6. Relationship with Shopify

Our Services are hosted and powered by Shopify. Shopify may collect and process personal information about your access and use of the Services.

7. Cookies and Tracking

We use cookies and similar technologies to:

  • Enable core site functionality.

  • Analyse site usage and performance.

  • Deliver relevant advertising.

You can manage or disable cookies through your browser settings. For more details, please see our Cookie Policy.

8. Data Retention

We keep personal information only as long as necessary to:

  • Provide our Services.

  • Comply with legal and tax obligations.

  • Resolve disputes.

  • Enforce contracts and policies.

Typically, order-related data is retained for up to 6 years under UK tax law.

9. Security

We use appropriate technical and organisational measures to protect your personal information. However, no system is 100% secure. You are responsible for maintaining the confidentiality of your account credentials.

10. Your Rights

Under the UK GDPR and applicable laws, you may have the right to:

  • Access the personal information we hold about you.

  • Request correction of inaccurate data.

  • Request deletion of your data.

  • Request restriction or object to processing.

  • Request a copy of your data (portability).

  • Withdraw consent (e.g. for marketing).

To exercise your rights, please contact us at support@market.lapatagonia.co.uk. We may need to verify your identity before processing your request.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

11. Children’s Data

Our Services are not intended for children under 18, and we do not knowingly collect data from minors.

12. International Transfers

We may transfer personal information outside the UK/EEA. When we do, we rely on legally recognised safeguards (e.g. Standard Contractual Clauses).

13. Third-Party Links

Our website may include links to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies.

14. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted here with a new “Last updated” date.

15. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

La Patagonia Market Ltd

2 Portal Way, London, England, W3 6RT

Email: support@market.lapatagonia.co.uk

Phone: +44 7724 283524

Company Number: 16675033

VAT Number: Not VAT registered